Research Activities

Product Development

We conduct research and development of various new products like LOTTE Food affiliates such as LOTTE Wellfood, LOTTE Chilsung Beverage, and LOTTE GRS, as well as distribution company PB. Based on a thorough analysis of consumers and the market, we select the concept of the product and undergo a process of raw materials selection and formulation. Based on this continuous verification, the product is launched through the stages of product standard setting, design, and safety assurance. By thoroughly inspecting all the processes, we are doing our best to sell products that can be sold in the market which not only have taste and quality but also contribute to the health and happiness of consumers.

Quality Improvement

In addition to launching new products, we continuously improve the quality of existing products to meet ever-changing trends and market needs. Based on our own customer research, sensory evaluation and objective data using advanced technology, we are developing products in a direction that can satisfy consumers. As a result, we are striving to provide products of the same quality even in the event of an issue such as failure of supplying raw materials.